I don’t have a media kit.
Having a media kit seems to be the ‘in thing’ at the moment, and bloggers almost feel like they are rubbish if they don’t have one. I see the benefits of having one, I do, they just have never been for me. For those who aren’t sure what a media kit is, it’s like a nicely designed document that includes some of the brands you have worked with, alongside all of your blog stats, such as followers, views, users, etc. Treat it as a kind of blog CV.
They sound pretty great huh?… and I bet you are all wondering why the flip’ I don’t have one. It’s simple. My life is happier when I don’t have all the numbers whizzing around my head.
I used to check my Google Analytics hourly, I just HAD to know if VBC was having a good or a bad day, it was like an addiction. ‘I’ve only had 30 page views today, WHAT? Must send out tweets getting people to read my latest post.’ I was fixated on how many views a post would get, and if it didn’t reach an amount I was happy with, within a day I would feel like a failure.
Do any of you relate to any of this?
Now, I don’t really check my Analytics at all, except when I have just put a tweet out, I like looking at the real-time element of Google Analytics, because I think it is fun, and super cool to see whereabouts people are in the world, reading your little blog!
For me, engagement is the only ‘statistic measure’ that I deem important these days, and I don’t even like calling it a statistic. Numbers make me feel sad, I never feel completely 100% satisfied when numbers are involved. You can always improve and increase. It can put unnecessary pressure on you.
A brilliant comment, engaging with what you have written about, whether the reader has really resonated with your writing for some reason, or they simply think what you have written is beautiful. That is what makes my day, you can’t put a number or a price on how that can make you feel.
Why do we become so fixated on these ‘views’? A view, merely states that someone clicked on the page, they may not have read a single word that you have written and then clicked off the page again.
An engaging ‘relevant’ comment shows that the reader has taken in your words, your content has influenced them, moved them in some way, it meant enough to them to give you a response.
What means more to you?…. [deep meaningful pause]
Brands rarely ask me for a media kit when they contact me, I’ve only been asked.. maybe 3 or 4 times. For those that have asked,
I’ve told them to pee off – haha jokes.. I’ve wanted a reason to use that cross out feature for like EVER. I politely explain to them that Very Berry Cosmo isn’t a statistical driven environment, so I don’t have a media kit, it keeps me happier this way. I also haven’t been *the best* at posting regularly, and have been rather sporadic lately, meaning a ‘monthly page view’ average, won’t necessarily tell a brand how well their post may perform on my site.
Heck’ I like reaching a milestone like the rest of you, but CONSTANT fixation in this department can be really damaging for your mind-set..
So far, it has worked well, I think brands respect this response. If a brand has to justify contacting you in the first place, to make sure you ‘tally up to their expectations’ – do you really want to work with them anyway? I sure don’t. THEY CONTACTED YOU, WHY THEY HAVING SECOND THOUGHTS?!!? Of course, I understand that brands and companies need to reach their targets too, but I want to work with people that have taken the time to research my blog… they actually want to work with ME and not every single person out there.
They will have hopefully seen that I have a WONDERFUL, fully engaged, bunch of strawbs, and that should be enough. The sad truth is, blogging is a numbers game. I wish it wasn’t.
Brands shouldn’t NEED to know your statistics, if they really want to know them, they can search them themselves, there are so many programmes online that tell you peoples page views etc. I don’t want to know my page views for the last month, or how many unique users I’ve had, for some people it motivates them, but for me it makes me sad, I don’t want to know. It makes me think I need to work EVEN harder, that I’m not good enough, and I have enough to think about at the moment.
Does this even make sense?
We all have those days where we are rather unhappy with our blogs, heck I don’t like Very Berry Cosmo a lot of the time… I compare my little space on the internet with everybody elses ALL. OF. THE TIME. But whenever you are in this mood, what are you comparing? Views? Followers? Why does it always have to be about the numbers? Take a step back from your Google Analytics – it will do wonders for your mental wellbeing! Lets kick PAGE VIEW ASSS.
Oh and, we shall make a pact from now on, to comment more on peoples content, and pass on the happy vibes! Thank you for the comments that you always leave on VBC, they make my DAAAAY. Big hugs always,
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