BLOGGING | FORGET About The Page Views

Engagement VS VIews

I don’t have a media kit. 

Having a media kit seems to be the ‘in thing’ at the moment, and bloggers almost feel like they are rubbish if they don’t have one. I see the benefits of having one, I do, they just have never been for me. For those who aren’t sure what a media kit is, it’s like a nicely designed document that includes some of the brands you have worked with, alongside all of your blog stats, such as followers, views, users, etc. Treat it as a kind of blog CV. 

Engagement VS VIews

They sound pretty great huh?… and I bet you are all wondering why the flip’ I don’t have one. It’s simple. My life is happier when I don’t have all the numbers whizzing around my head. 

I used to check my Google Analytics hourly, I just HAD to know if VBC was having a good or a bad day, it was like an addiction. ‘I’ve only had 30 page views today, WHAT? Must send out tweets getting people to read my latest post.’ I was fixated on how many views a post would get, and if it didn’t reach an amount I was happy with, within a day I would feel like a failure. 

Do any of you relate to any of this?

Now, I don’t really check my Analytics at all, except when I have just put a tweet out, I like looking at the real-time element of Google Analytics, because I think it is fun, and super cool to see whereabouts people are in the world, reading your little blog! 

Engagement VS VIews

For me, engagement is the only ‘statistic measure’ that I deem important these days, and I don’t even like calling it a statistic. Numbers make me feel sad, I never feel completely 100% satisfied when numbers are involved. You can always improve and increase. It can put unnecessary pressure on you.

A brilliant comment, engaging with what you have written about, whether the reader has really resonated with your writing for some reason, or they simply think what you have written is beautiful. That is what makes my day, you can’t put a number or a price on how that can make you feel. 

Engagement VS VIews

Why do we become so fixated on these ‘views’? A view, merely states that someone clicked on the page, they may not have read a single word that you have written and then clicked off the page again. 

An engaging ‘relevant’ comment shows that the reader has taken in your words, your content has influenced them, moved them in some way, it meant enough to them to give you a response. 

What means more to you?….  [deep meaningful pause]

Engagement VS VIews

Brands rarely ask me for a media kit when they contact me, I’ve only been asked.. maybe 3 or 4 times. For those that have asked, I’ve told them to pee off – haha jokes.. I’ve wanted a reason to use that cross out feature for like EVER. I politely explain to them that Very Berry Cosmo isn’t a statistical driven environment, so I don’t have a media kit, it keeps me happier this way. I also haven’t been *the best* at posting regularly, and have been rather sporadic lately, meaning a ‘monthly page view’ average, won’t necessarily tell a brand how well their post may perform on my site.

Heck’ I like reaching a milestone like the rest of you, but CONSTANT fixation in this department can be really damaging for your mind-set.. 

So far, it has worked well, I think brands respect this response. If a brand has to justify contacting you in the first place, to make sure you ‘tally up to their expectations’ – do you really want to work with them anyway? I sure don’t. THEY CONTACTED YOU, WHY THEY HAVING SECOND THOUGHTS?!!? Of course, I understand that brands and companies need to reach their targets too, but I want to work with people that have taken the time to research my blog… they actually want to work with ME and not every single person out there.

They will have hopefully seen that I have a WONDERFUL, fully engaged, bunch of strawbs, and that should be enough. The sad truth is, blogging is a numbers game. I wish it wasn’t.

Brands shouldn’t NEED to know your statistics, if they really want to know them, they can search them themselves, there are so many programmes online that tell you peoples page views etc. I don’t want to know my page views for the last month, or how many unique users I’ve had, for some people it motivates them, but for me it makes me sad, I don’t want to know. It makes me think I need to work EVEN harder, that I’m not good enough, and I have enough to think about at the moment. 

Does this even make sense?

Engagement VS VIews

We all have those days where we are rather unhappy with our blogs, heck I don’t like Very Berry Cosmo a lot of the time… I compare my little space on the internet with everybody elses ALL. OF. THE TIME. But whenever you are in this mood, what are you comparing? Views? Followers? Why does it always have to be about the numbers? Take a step back from your Google Analytics – it will do wonders for your mental wellbeing! Lets kick PAGE VIEW ASSS.

Oh and, we shall make a pact from now on, to comment more on peoples content, and pass on the happy vibes! Thank you for the comments that you always leave on VBC, they make my DAAAAY. Big hugs always,

Like what you see? Let’s be social media friends! ♥

Twitter | Instagram | Bloglovin’ | Youtube

I am on Facebook! Please support my page and give me a like! xoxo


  1. November 8, 2016 / 8:22 am

    Thank you for being awesome and aspiring. I love the fact that you put your own happiness first! Let's not worry about the numbers! Have a nice day 🙂

  2. November 8, 2016 / 9:30 am

    Aww Kayls I love this post as I feel the exact same way! I know my stats will be like less than half what they used to be as I don't post regularly and I don't tweet every hour to spam people with links haha but I'm just not phased by it anymore! I'd rather know people read and enjoy my blog rather than just clicking on it and then clicking straight off! You have a loyal following of people who like you for you and look forward to a new post so I wouldn't worry about numbers chick 🙂

    Beth xxx

  3. November 8, 2016 / 10:30 am

    So posts like tyhi are exactly why i LOVE VERY BERRY COSMO and it is one of my favourite visits in the blogosphere – every word of this was so on point! You;re completely right; why would you want to work with a brand like that? It's what i think if i ever get a negative comment on youtube (which happened on a video i did a couple of years back) – should their opinion REALLY matter? Surely anyone who is a troll, simply isn't worth our time.


  4. November 8, 2016 / 10:40 am

    I totally agree. I've been blogging now for about five months and in that five months I have received some lovely comments not only on my blog but also on twitter and Instagram. I love writing my blog and sometimes when I hit publish on a post,just to know I've written down my thoughts and sent it out into the world is enough. However I am excited for the day of a brand contacts me and wants me to write a post about them, or their new product or event. It's an exciting new adventure for me. But I try not to get too hung up on that side of things as for me there is more to blogging.
    Great post I always enjoy your blog, you always give a fresh outlook on life.

  5. November 8, 2016 / 12:43 pm

    Thank you soooo much for this post. It was absolutely uplifting to read. I'm susceptible to constantly checking page views and then have to give my self a little pep talk to say it's
    Not the end of the world! Now I know I'm not the only one!
    Katie –

  6. November 8, 2016 / 1:55 pm

    Aah I love this so much and I couldn't agree more!! I mean yes, I do have a look at my page views sometimes but they're not that important to me cause like you said those people who clicked on my blog might not even have read it so why be so fixated on a number 🙂 My favourite part about blogging (or well, one of my favourite parts cause I love writing the posts too otherwise I wouldn't be doing this haha) is reading the lovely comments and feedback people leave on my posts. I think that's something I'll never get used to, the fact that people take the time to read a post and leave me some sweet words. It means so much more to me than how many pageviews I get x


  7. November 8, 2016 / 3:55 pm

    I love this, i am a new blogger and all I've been told about/asked about is the number of page views I've had which only makes me compare myself to others. Comments always make me beam with happiness!!! Keep spreading your positivety with others x

  8. November 8, 2016 / 5:00 pm

    I agree! I am sick and tired of being made to feel as though stats are the be all and end all in blogging, so I don't bothers with stats and media kits at all.


  9. November 8, 2016 / 6:51 pm

    I totally agree with you, this is such a good post & reminder!! I enjoy looking at the Real Time aspect of Analytics as well but I don't really give the rest of it much attention! It's just fun to see when people are actually on my blog! You're going grear Kayleigh!

    Dani x

  10. November 8, 2016 / 8:32 pm

    i love this post! i think blogging is a lot more about your own enjoyment rather than worrying about things like views!
    jen / velvet spring

  11. November 8, 2016 / 10:01 pm

    I completely agree with everything you have written in this post, I no longer care about how many page views/visitors I get on my blog, and also don't have a media kit as I don't wanna be constantly worry about "numbers".

    I enjoy blogging for myself and just hope that the readers of my blog enjoy it aswell.

    Claire ||

  12. November 8, 2016 / 10:17 pm

    This really hit home for me. I've had my blog for a few years now and I was never really bothered about the numbers. Blogging for me was more like a hobby, a space where I could share my thoughts with the world. This year, I decided to take it a little bit more seriously, posting as regularly as I could and constantly checking my page views and subscription count. I became fixated on the numbers and whenever a post didn't hit my target view count, I'd get really frustrated and just like you I'd feel like a failure. It really changed the way I felt about blogging and I had to take a step back to really contemplate and figure out exactly what I wanted from it. Blogging first and foremost should be fun!!! We need to learn to be content with what we've got and as hard as it may be, stop comparing our blogs to others but at the same time improve and learn to be patient with our own growth. I love this post. You've definitely got a new subbie here xxx –

  13. November 8, 2016 / 10:50 pm

    Brilliant post Kayleigh. I DO have a media kit but it was last updated in April and I sometimes look at my stats but not often. Each to their own I say, and this post which makes it clear you're not a bad blogger if you DON'T do that stuff is a breath of fresh air.

    Laura x

  14. November 9, 2016 / 3:39 pm

    Wow, I can really relate to this. For the last 3 ish months, my blog stats have been way down on previous months. Despite putting in even more effort and posting regularly, not skipping a day here or there. I was so disheartened. Then I thought about all the engagement I was having on my blog. People were commenting, people were loving, sharing, faving. People were even engaging with me more on Twitter, Insta etc. If I disregarded my stats, Aimee Raindrop Writes was actually going pretty well. So now I do. I won't lie, I check my stats at the end of the month, every month. But I don't place much importance on them. I just think "oh, they're up." Or "oh, they're down." Blogging is a numbers game, but I don't think we should let it define us or our happiness! Great post Kayleigh. x x

  15. November 15, 2016 / 5:36 pm

    Fab post! I hardly ever look at my page views to be honest. I'm still quite new to blogging and just enjoy writing content and engaging with the lovely people that leave me comments x

  16. November 15, 2016 / 7:44 pm

    I'm quite a new blogger so this was really interesting to read! Definitely agree though, if you get too obsessed with numbers and stats, you lose the joy of blogging that made you start in the first place.

    Hannah x

  17. November 17, 2016 / 3:09 pm

    I'm a new blogger (under 6 months) – and media kits have always confused me. Because I'm not a well known blogger I feel like I don't need to worry about it. Also like you said if a brand has contacted you they should already have an idea if you'll be for them etc 🙂 thank you for this post xo

  18. November 27, 2016 / 5:00 pm

    Ha! I also don't have a media kit but I've been considering creating one for ages. I just don't seem to have time though. Agencies never ask me for one, they always want to know how much I charge. Although, I sometimes feel that having a media kit would help me to justify the price as it's a lovely summary of your achievements. Maybe I'll pull an 'all-nighter' and finally get to creating one but I think, for now, I'll just have to survive without it! I much more prefer a comment and for some reason I haven't been getting many of them recently. That is actually frustrating me more than my traffic…Readers actually seem to spend more time reading my posts and bounce rate is down but I worry why no one is commenting. Haha…I guess we all have our own measurements and I couldn't agree with you more, engaged audience is just better than 1000 visitors in a day!

    Dash Xx | Mode Lily

  19. November 25, 2017 / 10:12 pm

    Seriously I passed through this same issue… always checking my age vews and having the feeling that my blog is performing poorly…but at a time… I just made up my mind…ño more checking… audience engagement is the real deal

  20. June 5, 2018 / 7:44 am

    I’m so happy to find your blog. Your thoughts inspire me and make me think of what is really important when we doing something.

Leave a Reply

Your email address will not be published. Required fields are marked *