Sunday, 21 December 2014

BLOGMAS #21 | Graphic Design Journey

Hello lovelies! 

I thought I would share with you another designy post, and this project feels relevant because I am travelling home tomorrow for Christmas! I am so so so so so so excited, I haven't been home since APRIL.

This was a second year university set brief called "start at the end with a big idea" which basically was to design the brand identity for an end of degree graphic design show! I was really proud of the outcome and my mark for this piece, I worked hard on it! My concept developed through research into the life of a graphic design student, as a student you learn so so much during your time at university. You gradually progress and develop your skills and I felt that this end of year show would be an excellent way to show the journey from undergraduate to graduate.

Above is the logo I created for my brand identity, I looked into different ways to represent 'a journey' but I decided to go with a London Underground design style because it is extremely iconic.

This is the poster for my exhibition, to be placed around the University and also around Leeds City Centre, perhaps near the gallery. 

Keeping within the theme of my logo I had a look at the London Underground design, and how they choose to represent informative information. This was my favourite way to demonstrate the timeline of events of how a student progress whilst at university. The loop section describes how a year in industry is a pathway that some students may choose to take. (Like me!) 

Luggage tags to act as invitations to the show.

Above is the homepage for my microsite, I kept it fairly simple, with the basic information the user would require such as date and location, as well as the ability for them to follow them on various social media websites. 

Another context shot of my microsite, but with the interactive aspect shown. When the user hovers over the various 'change overs' (circles) the middle panel will show a preview of a students work. The dot doesn't always show the same students work. 

The disk which would allow the user to re-visit the journey of the students work. 

A business card style a like a train ticket. 

These will be handed out as well as the luggage tags around the university and city. If you were to bring one of these cards to the degree show, you would be given a voucher code to give you 10% off your next train journey. 

So that is my brand identity for my end of year show! I hope you like this project of mine, do let me know in the comments if you would like any more design posts in the future, I like to give you a little glimpse into what I get up to! 

Thank you so much for your support, catch you tomorrow! :) (WHEN I AM HOME AHHHHHH)  



  1. I love this post, what a great insight into graphic design and I instantly recognised the Underground theme - really clever. I so wish that I could do stuff like this, but I'm not terribly creative (vision and execution are two very different things haha!). Anyway, found you via Twitter and have followed you on Bloglovin, if you get a chance to check out my blog that would be awesome! xo

    1. Ahhhh This post was the cutest thing I read, sorry for the slow response, but this post did make my day :) :) I think it's because I work so hard on them and I am so passionate that it makes me so happy when people like my work, thanks lovely will defo check your blog out! xx

  2. Errrrmaaagadd!! I didn't know your a graphic designer!! SO AM I WOOP!!! I love your idea, anything with the underground is sold to me.. I love the maps and everything, they are so interesting!! Love these posts purely because I love seeing other peoples work!!!

    x x | daisydaisyxxo

    1. Yaaaay us graphic designers will rule the world one day I tell you :) :) thanks! I love seeing peoples work too! xx

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